Last year I took a road trip to South Carolina. Before I left home I printed up directions and was on my way. Getting out of Michigan was a breeze. However, somewhere in Ohio it got less breezy and I got lost. Hmm…maybe I should have brought a road map with me so I could actually see where I am. Those were my thoughts as I pulled over to the side of the road to try to figure out how to get back on track. Once I found my way back to I-75 I stopped at the Barnes & Noble book store and purchased a road map. Before leaving the parking lot I had my route planned out and it was easy breezy again.
When I first decided to become an investor I immersed myself in reading books about real estate investing, seminars, webinars, and teleseminars. Then I started taking action here and there; not really sticking with a strategy. Who am I kidding! I didn’t have a strategy. I had no plan at all! I was all over the place.
I avoided writing a business plan as if it were the black plague. Then it dawned on me. I am tired, overwhelmed, LOST. This is not working for me; and what did Albert Einstein say insanity was?
Insanity is doing the same thing over and over again and expecting different results.
Not having a plan was working against me. I knew what I had to do and I could no longer put it off. So, I hunkered down and started working on my five-year business plan. I just finished drafting up what I envision my life to look like in five years. I have to picture it first before I actually start writing down a plan. It makes it a little easier for me. Overall, writing a business plan is not easy. This is just my experience; you may find it to be quite simply. Before I started this project I thought,
“Hmm, business plan, yeah, I should be done with this in a couple days; a week tops.”
Yeeaahh, that didn’t happen. This is not something I want to hurry through just to check it off my list. I am not sure how long it will take me, but I think I will get some help. Schoolcraft College has an awesome Business Development Center. I might sign up for the one day seminar they offer on the fundamentals of writing a business plans or maybe I will speak with a business consultant one-on-one for free. I will definitely take advantage of the resources around me. Is there a place in your city that offers this type of services for small businesses? I am sure there is.
Being without a business plan is not the only thing that has held me back. I still have a little bit of fear; fear of the unknown. You know what I am talking about, the “what ifs.”
What if I fail…repeatedly?
What if my mind goes blank?
What if I get tongue-tied or start stuttering?
I have been trying to silence this voice in my head. It has improved, but it’s still there. It will always be there doubting my decisions, second guessing me, warning me. I can’t get mad at it; it’s just doing its job. You have this voice too. Everyone does. I don’t know how loud yours is. Mine gets pretty loud sometimes. Danger! Danger! That’s what it screams out when it thinks I am in harm’s way. Even though it’s there to protect me, I must not listen to it always or I might miss out on opportunities. There are times when I will need to listen to my gut. My gut will say,
“Yeah buddy!!! That’s opportunity right there. You better jump on that!”
I don’t know how your gut sounds but mine has a country twang—picture Larry the cable guy—even though I am a city girl from the Midwest. You may be from the south and speak with a southern dialect, but your gut has an English accent! To each his own.
To silence the warning alarm that my mind screams out when something unknown happens, I educate myself. My mind does not really like the unknown, so I put my mind at ease by finding out information about the unknown. I study it until I am familiar with it.
Here is an example that I think we can all relate to, fear of public speaking! I remember many years ago when I was in the 10th grade I had to do a presentation on Tamoxifen—the drug that is used to treat breast cancer. I have never loved science so that made my fear of public speaking even worse. I wrote out what I was going to say in my presentation. At first I read from the paper. Over and over again I read. I put in a few hours a day studying it and presenting in front of a mirror. Until, one day I really didn’t have to read from the paper. When it was time for me to give my presentation, walking up to the podium was actually the hardest part. The presentation went smoothly. I glanced down at my notes from time-to-time. I actually looked and sound like I knew what I was talking about. Now that I am thinking about it, all of the fears and worrying about the unknown was a good thing, because it actually pushed me to work hard.
Let’s not let fear stop us from living our dream. Let’s shine some light on the unknown so we can keep moving forward!
On my agenda for next week I am going to work on my business plan and read All Marketers Are Liars Tell Stories by Seth Godin.